Role Context (EdTech)
Designs, builds, tests, and iterates digital learning content for online platforms (LMS, marketplaces, SaaS learning products). Works closely with product, engineering, data, and SMEs to deliver scalable, measurable learning experiences.
🧩 Core SFIA Skills (EdTech-Focused)
1. Digital Learning Design
SFIA Skill: Learning and Development
Code: ETDL
Typical Levels: 4–5
EdTech emphasis
- Designs modular, reusable, platform-native learning
- Optimises for asynchronous, self-paced learners
- Aligns pedagogy with product constraints and UX
Level signals
- Level 4 (Enable): Owns end-to-end course design for a product area
- Level 5 (Ensure/Advise): Defines platform-wide learning design standards
Evidence
- Learning architecture diagrams
- Outcome-to-feature mapping
- Design standards/playbooks
2. Content Authoring for Digital Platforms
SFIA Skill: Content Authoring
Code: INCA
Typical Levels: 4–5
EdTech emphasis
- Creates interactive, media-rich, scalable content
- Designs content that supports A/B testing and iteration
- Structures content for localisation and reuse
Level signals
- Level 4: Produces high-quality multimedia content independently
- Level 5: Sets content patterns, templates, and quality benchmarks
Evidence
- Versioned content repositories
- Interactive lessons, simulations, quizzes
- Content templates and guidelines
3. Learning Product & Platform Integration
SFIA Skill: Education and Training Management
Code: ETMG
Typical Levels: 3–5
EdTech emphasis
- Works within LMS / LXP / proprietary platforms
- Understands SCORM, xAPI, APIs, CMS workflows
- Collaborates with engineering on feasibility
Level signals
- Level 3: Configures and publishes content in platforms
- Level 4: Optimises content delivery and platform use
- Level 5: Influences platform roadmap from learning needs
Evidence
- Platform configuration docs
- Content delivery workflows
- Technical requirements for learning features
4. Data-Informed Learning Optimisation
SFIA Skill: Measurement
Code: MEAS
Typical Levels: 3–4
EdTech emphasis
- Uses learner analytics (completion, drop-off, engagement)
- Iterates content based on data, not just feedback
- Partners with product/data teams
Level signals
- Level 3: Interprets dashboards and metrics
- Level 4: Designs experiments and improvement cycles
Evidence
- Analytics reports
- Before/after performance comparisons
- Experiment hypotheses and outcomes
5. User & Stakeholder Collaboration
SFIA Skill: Stakeholder Relationship Management
Code: RLMT
Typical Levels: 3–4
EdTech emphasis
- Works with Product Managers, UX, Engineers, SMEs
- Translates learning needs into product-ready requirements
- Balances pedagogy with speed and scale
Level signals
- Level 3: Collaborates within defined product teams
- Level 4: Manages competing stakeholder priorities
Evidence
- PRDs or learning requirements
- Sprint reviews and backlog inputs
- SME alignment sessions
6. Research & Market Alignment
SFIA Skill: Research
Code: RSCH
Typical Levels: 3–4
EdTech emphasis
- Researches learner personas, market needs, competitor offerings
- Keeps content aligned with industry standards and credentials
- Validates learning relevance continuously
Evidence
- Persona research summaries
- Market or competitor analyses
- Curriculum validation reports
🧠 Optional / Advanced EdTech Skills
Include these if the role is senior or product-embedded:
| SFIA Skill | Code | When to include |
|---|---|---|
| Consultancy | CNSL | Advising customers or partners |
| Change Enablement | CHMG | Supporting customer adoption |
| Information Management | IRMG | Large content libraries |
| User Experience Design | HCEV | Content tightly coupled to UX |
📌 Example SFIA Profile Statement (EdTech)
Role: Course Content Creator (EdTech)
SFIA Skills: ETDL (5), INCA (5), ETMG (4), MEAS (4), RLMT (4), RSCH (3)
Responsibility: Works autonomously to design, deliver, and continuously optimise scalable digital learning content aligned to product strategy and learner analytics.
🚀 Career Progression (Typical in EdTech)
- Level 3–4: Content Creator / Learning Designer
- Level 4–5: Senior Content Creator / Learning Product Designer
- Level 5–6: Learning Product Lead / Head of Learning Design
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